Not sorta improved, quite extremely improved! I commented a few posts back on SORTA’s abuse of the concept of branding to advertise the m+. Well, either someone was listening, or I had absolutely nothing to do with it and they just got better on their own. Found pinned up in the hallways of UC’s Braunstein hall, just steps away from my little desk, I offer you Exhibit A:
I don’t care how this looks. I don’t care about the brand colors or the consistent use of fonts. What’s great about this ad is that it tells us something. It even does it succinctly!
QUESTION: Want to go to a ballgame?
ANSWER: Here is exactly how you can go from where you are(UC) to the ballpark.
QUESTION: How about a movie?
ANSWER: Here is exactly how you can go from UC to either of two movie theatres. Take your pick!
Yes! I do want to go see some movies! And I could take either of those buses to a movie theatre right now if I wanted to. I actually did not know that before I saw this ad1. This ad has offered me new information about my possibilities. My plans could actually change as a result of this.
Like I said, I don’t care about the graphics. What makes these ads unusually great for SORTA is that they tell you how you can use transit and why you might actually want to. But while we’re here, let’s talk about the graphics. They’re good. They’re eye-catching and dynamic. They’re succinct and to the point. They’re even clearly observing the rule of thirds! Whoever designed these, SORTA, please give them this person’s job.
Seriously, I hope this the result of a new hire or something, because I would like to see more of this kind of work coming out of the transit agencies.
This is awesome, and it’s still visually appealing. SORTA should be emphasizing what they do well (moving people) and not what they suck at (advertising).